Shopify Email: built-in email marketing for your store

Email marketing without leaving Shopify

Shopify Email is the email marketing tool built natively into Shopify. It lets you create, send and analyze email campaigns directly from your store’s back office, without connecting a third-party tool. The main advantage is direct access to your store’s product and customer data, which simplifies the creation of personalized campaigns.

Create campaigns in minutes

The Shopify Email editor offers predefined templates suited to e-commerce: product launch, promotion, newsletter, sale announcement. Each template is customizable with your logo, your colors and your images. The native integration with your catalog lets you insert products into the email in one click, with the price, image and purchase link.

Customer base segmentation uses your store’s data. You target customers who bought a specific product, those who have not ordered in 3 months or those who have an average basket value above a certain amount. This segmentation based on real purchasing behavior is more precise than that of generic email tools.

Essential automations

Shopify Email offers automated workflows that trigger based on customer behavior. The welcome email greets new subscribers with a welcome offer. The abandoned cart email follows up with customers who added products without completing their purchase. The post-purchase email asks for a review and suggests complementary products.

These automations run continuously without intervention. Once configured, they generate additional revenue passively. The abandoned cart email alone recovers an average of 5 to 10% of abandoned carts.

Value for money

With 10,000 free emails per month and a rate of $1 per 1,000 additional emails, Shopify Email is the most economical option for stores that send fewer than 50,000 emails per month. For comparison, Mailchimp charges from $13 per month for 500 contacts and Klaviyo from $20 per month.

The absence of a fixed monthly cost is an advantage for small stores. You only pay for what you send, with no commitment or minimum.

When to switch to a dedicated tool

Shopify Email covers the needs of the majority of stores. However, if your email strategy requires advanced behavioral segmentation, sophisticated A/B tests, complex multi-step workflows or SMS integration, a tool like Klaviyo offers superior features.

LCMH, a Shopify partner in Alsace, helps you choose and configure the right email solution for your store.

To optimize your conversion funnel, read our article on Shopify checkout optimization.

Sources

1. Shopify, Shopify Email. shopify.com/email-marketing
2. Shopify, Email Automations. help.shopify.com/en/manual/promoting-marketing/shopify-email/automations
3. Shopify, Shopify Email Pricing. shopify.com/email-marketing/pricing